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HeartBrand Beef / HeartBrand Cattle

HeartBrand sells American Akaushi beef from its Texas ranch and partner cattle operations, with grazing followed by higher-energy finishing.

Sourcing

HeartBrand names Bovina Feeders in Farwell, Texas, for most finishing and Caviness in Hereford for most slaughter.

Practices

The cattle program excludes hormone implants, feeding-phase antibiotics and beta agonists. These rules do not establish that all cattle were never treated during their lives.

Certifications

HeartBrand’s Akaushi program requires DNA verification of at least half Akaushi ancestry.

About

Its October 2025 catalog described more than 20,000 cattle on feed across five feedlots in three states.

Practices

HeartBrand describes rotational grazing, natural forage, shade and shelter in its husbandry program.

Researched September 21, 2026