company
Strauss Brands and Grass Rooted
Strauss Brands markets Grass Rooted American grass-fed beef and traces its meat business to Milwaukee in 1937.
- About
- Strauss launched Grass Rooted in January 2022 as a new brand for its American-raised grass-fed beef.
- Sourcing
- Its plain ground-beef and burger pages specify U.S. birth, raising, slaughter and processing.
- Practices
- Those products claim lifetime grass feeding and finishing, pasture access from birth, no feedlots, no antibiotics ever and no added growth hormones.
- Practices
- Strauss says cattle needing antibiotics receive treatment and leave the program; its feed standard excludes grain and grain by-products.
- About
- In June 2024, Strauss announced closure of Franklin production and relocation of grass-fed beef production to Ruprecht in Mundelein, Illinois.
Researched September 22, 2026
THE FOOD DIRECTORY
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Strauss
Strauss Free Raised 85/15 Grass-Fed Ground Beef, 1 lb
- Feed
- 100% grass-fed
- Origin
- United States
Strauss
Strauss Grass Rooted 80/20 Grass-Fed Beef Burgers, 1 lb
- Feed
- 100% grass-fed
- Origin
- Raised in United States
Strauss
Strauss Grass Rooted 85/15 Grass-Fed Ground Beef, 16 oz
- Feed
- 100% grass-fed
- Origin
- Raised in United States
Strauss
Strauss Grass Rooted 90/10 Grass-Fed Ground Beef, 16 oz
- Feed
- 100% grass-fed
- Origin
- Raised in United States
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